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Small Biz Geek

Small Biz Geek

Small Business Design, Marketing & Technology Journal

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A Journal on Small Business Design, Marketing and Technology

  • The Internet
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Social Media & Small Business

The following posts discuss the principles of social media marketing rather than tactics. Methods and techniques are ever-changing so I chose to write about social from a long term mindset perspective.

Chinese Tinder Profiles Are Using Photos of Pretty Girls to Scam “Investors”

By Small Biz Geek on November 6, 2020 · Filed Under: Scams, Social Updated: November 8, 2020

Graphic illustration of Tinder and WhatsApp conversations on a smartphone with investment spam

Fed up in lock down? Looking to make friends online? Need money? Beware. Ruthless individuals use Tinder to lay honey traps with the intent of committing financial fraud, mostly upon Westerners.

Small Businesses Finally Start Marketing and All It Took Was a Global Pandemic

By Small Biz Geek on July 28, 2020 · Filed Under: Internet, Marketing, Operations, Social Updated: August 5, 2020

Photo of a boxer preparing for a fight

In an attempt to stay relevant, many businesses have begun aggressively offering what they think of as “freebies”. Actually, this is just marketing, and it’s long overdue.

Dealing with Negative Comments on Your Paid Social Media Posts

By Small Biz Geek on April 1, 2019 · Filed Under: Marketing, Social Updated: May 14, 2019

If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.

How to Hit Back (Gracefully) Against Fake Negative Google Reviews

By Small Biz Geek on October 10, 2017 · Filed Under: Legal, Marketing, Social Updated: March 12, 2018

Fake Negative Google Reviews

The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this? 

17 Detailed Twitter Tips for Hosting a Successful Tweet Chat

By Small Biz Geek on May 3, 2016 · Filed Under: Marketing, Social Updated: February 18, 2020

Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…

Podcast Beginner? Experiment with Soundcloud, Free

By Small Biz Geek on September 16, 2015 · Filed Under: Audio, Internet, Marketing, Social Updated: February 18, 2020

Free Podcastinf for Beginners

Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…

Social Networking On Your Day Off

By Small Biz Geek on August 25, 2015 · Filed Under: Marketing, Social Updated: March 27, 2019

Social Networking On Your Day Off

Do you participate in social networking? Not Twitter or Facebook, but real social clubs and groups for indulging your hobbies, interests…

Twitter Tweet Chats: The Good, The Bad and The Spammy

By Small Biz Geek on April 7, 2015 · Filed Under: Audio, Marketing, Social, Video Updated: April 15, 2017

Tweetchats

Tweet chats are a great way to network on Twitter and build relationships with your peer group or potential clients. In this post I share tips and warnings…

How To Find Social Website RSS Feeds

By Small Biz Geek on February 3, 2015 · Filed Under: Social, Web Development Updated: October 22, 2016

Find Social Website RSS Feeds

If you’re like me you enjoy playing with RSS feeds for content automation. I’ve turned my Twitter timeline into an RSS reader and it fetches the things I want to see…

Automatically Post Any RSS Feed to Twitter via Sniply and TwitterFeed

By Small Biz Geek on January 27, 2015 · Filed Under: Marketing, Social, Video, Web Development Updated: April 15, 2017

Auto Post RSS through Sniply

Here’s a novel way to use free social tools to add an extra dimension to your Twitter content curation. The system uses Sniply and Twitterfeed…

Web Designers: Create Community Websites to Promote Your Services

By Small Biz Geek on August 31, 2014 · Filed Under: Internet, Marketing, Social, Web Development Updated: October 22, 2016

Create Useful Local Community Websites and Promote Your Biz

A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…

Is Social Media a Sinking Ship?

By Small Biz Geek on August 26, 2014 · Filed Under: Internet, Social Updated: April 15, 2017

Sinking Ship Lego

The search engine advantages that came from using the Google Authorship rich snippet markup are null and void after Google decided to change the technology…

How to Beat Anti-Social Media Marketing

By Small Biz Geek on May 20, 2014 · Filed Under: Internet, Marketing, Social Updated: April 15, 2017

Anti-Social Media Marketing

When you begin your social media marketing activity, look objectively at your business messages and think what exactly you are bringing to the table…

Local Business Content Marketing Ideas

By Small Biz Geek on February 27, 2014 · Filed Under: Internet, Marketing, Social, Video Updated: April 15, 2017

Local Business Content Marketing Ideas

A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…

Twitter Mood Predicts Market Trends?

By Small Biz Geek on January 21, 2014 · Filed Under: Internet, Marketing, Social Updated: March 23, 2015

As a small business you may be interested in a piece of research suggesting that Twitter can foresee the general mood of financial markets…

Facebook Are In Business to Make Money, Not Friends

By Small Biz Geek on January 7, 2014 · Filed Under: Internet, Marketing, Social Updated: March 23, 2015

Facebook Revenue System

Our favourite social network may have started as Mark Zuckerberg’s dorm room pet project but we must remember it is public property with a profit margin…

Google Plus Brand Page Backlink Tips

By Small Biz Geek on December 10, 2013 · Filed Under: Internet, Marketing, Social Updated: April 15, 2017

Google Plus Brand Page Backlinks- Promote Your Website & Other Social Media

Are you using a Google Plus Brand page? Make sure you’re getting the most out of it for potential referral traffic to your website and other social channels…

The Power of Google Plus for Local Businesses

By Small Biz Geek on September 17, 2013 · Filed Under: Internet, Marketing, Social Updated: April 15, 2017

The Power of Google Plus for Local Businesses

Social media sites are continuing to gain influence in Google’s ranking algorithm. Naturally, Google favour their own Google Plus social tools in search results…

The Long Term View on Digital Marketing

By Small Biz Geek on August 25, 2013 · Filed Under: Internet, Marketing, Social, Web Development Updated: April 15, 2017

Think Long Term for Your Small Biz Digital Marketing

With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…

Create a Twitter Automatic Voucher Code System

By Small Biz Geek on March 26, 2013 · Filed Under: Internet, Marketing, Sales, Social, Web Development Updated: May 13, 2015

How to Create a Twitter Automatic Voucher Code System

Using Twitter and the Twitter API you can customise their website embedded widgets feature and turn it into a DIY voucher code display system…

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About the Webmaster

Hello, my name is Darren, a 36-year-old business enthusiast eager to learn and do good work.

I’m a website builder for hire working with small to medium businesses.

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Recently Read Book

Don't Make Me think - Steve Krug

“Don’t Make Me Think: Revisited” – Steve Krug (Book Review)

A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…

Latest Journal Entries

  • Computer Says No: Does Your Website Work for People with Disabilities?
  • Chinese Tinder Profiles Are Using Photos of Pretty Girls to Scam “Investors”
  • Small Biz Owners “Trapped” Using Email Addresses Belonging to Internet Service Providers
  • In the Pandemic, QR Codes are Finally Proving Worthy in the West
  • Small Businesses Finally Start Marketing and All It Took Was a Global Pandemic
  • Unable to Meet in Person? Communicate Stress-Free with Online Audio/Video
  • UK Contractors Operating Ltd Companies Should Be Mad as Hell with HMRC and IR35
  • 20 Years On and Website Hit Counters are Still a Waste of Pixels
  • Competitors Can Easily Edit Your Google and Facebook Business Listings
  • Waiting on Final Images for a WordPress Website? Use Temporary Placeholders and Design Around Them
  • GoDaddy Loves Spamming Branded Footer Links to WordPress Installatron Sites
  • Dealing with Negative Comments on Your Paid Social Media Posts

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