In an attempt to stay relevant, many businesses have begun aggressively offering what they think of as “freebies”. Actually, this is just marketing, and it’s long overdue.
Social Media & Small Business
The following posts discuss the principles of social media marketing rather than tactics. Methods and techniques are ever-changing so I chose to write about social from a long term mindset perspective.
Dealing with Negative Comments on Your Paid Social Media Posts
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
How to Hit Back (Gracefully) Against Fake Negative Google Reviews
The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this?
17 Detailed Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
Social Networking On Your Day Off
Do you participate in social networking? Not Twitter or Facebook, but real social clubs and groups for indulging your hobbies, interests…
Twitter Tweet Chats: The Good, The Bad and The Spammy
Tweet chats are a great way to network on Twitter and build relationships with your peer group or potential clients. In this post I share tips and warnings…
How To Find Social Website RSS Feeds
If you’re like me you enjoy playing with RSS feeds for content automation. I’ve turned my Twitter timeline into an RSS reader and it fetches the things I want to see…
Automatically Post Any RSS Feed to Twitter via Sniply and TwitterFeed
Here’s a novel way to use free social tools to add an extra dimension to your Twitter content curation. The system uses Sniply and Twitterfeed…
Web Designers: Create Community Websites to Promote Your Services
A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…
Is Social Media a Sinking Ship?
The search engine advantages that came from using the Google Authorship rich snippet markup are null and void after Google decided to change the technology…
How to Beat Anti-Social Media Marketing
When you begin your social media marketing activity, look objectively at your business messages and think what exactly you are bringing to the table…
Local Business Content Marketing Ideas
A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…
Twitter Mood Predicts Market Trends?
As a small business you may be interested in a piece of research suggesting that Twitter can foresee the general mood of financial markets…
Facebook Are In Business to Make Money, Not Friends
Our favourite social network may have started as Mark Zuckerberg’s dorm room pet project but we must remember it is public property with a profit margin…
Google Plus Brand Page Backlink Tips
Are you using a Google Plus Brand page? Make sure you’re getting the most out of it for potential referral traffic to your website and other social channels…
The Power of Google Plus for Local Businesses
Social media sites are continuing to gain influence in Google’s ranking algorithm. Naturally, Google favour their own Google Plus social tools in search results…
The Long Term View on Digital Marketing
With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…
Create a Twitter Automatic Voucher Code System
Using Twitter and the Twitter API you can customise their website embedded widgets feature and turn it into a DIY voucher code display system…
Link Bait Specific CommentLuv Blog Posts to Market Your Website
CommentLuv is an RSS blog comment system that fetches the link of your latest post and adds it below a text comment. This has potential for marketing a website…