If you’re a business with limited time/resources, rather than react to random phone calls, have prospects arrange to talk using a website calendar system.
Operations
This category includes posts about operations, logistics and management...
A Story of Seductive Social Media Success and Neglected Email Strategy 🏚️
As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.
In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁
During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.
UK Contractors Operating Ltd Companies Should Be Mad as Hell with HMRC and IR35 🧾
HMRC are to squeeze private sector contractors in what has been described as “carpet bombing” taxation measures. The targets are individuals providing their services via a type of Limited Company called a PSC. Are you in or out of the IR35 legislation?
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO 👥
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Claw Back Time and Improve Business Communications with Private Videos
Need to explain a difficult concept? When business associates are unable to get together, prerecorded digital screen capture video is an effective multimedia memo…
“Virtual Freedom” by Chris Ducker (Book Review) 📘
In this book, virtual CEO and former micro-managing control freak Chris Ducker shows how to escape daily drudgery through careful outsourcing…
How to Set Up Recurring Debit Card Payments with PayPal 🔄
Are you a small business wanting to sell services on a recurring/subscription basis? PayPal can handle this for you, and uses a secure debit card gateway…
Simple DIY Excel Customer Management Database 🗒️
Small Businesses are advised to keep sales/enquiry records in a spreadsheet as part of their customer management activities…
Future Privacy Regulations: How Will These Affect Telemarketers?
Over the years the telemarketing industry has gotten away lightly in terms of regulations. This is changing as the EU rolls out greater data protection laws…
The Dreaded Marketing Plan: Do You REALLY Need One?
Your marketing plan exists for identifying price points, markets, costs and competition. Here are some tips for coming up with a coherent plan of action…
5 Ways to Make Your Small Business Look Bigger
There are a few creative ways to use technology and resources to improve the perception of our operation. We can apply a more professional veneer…
Should You Expand Your Small Business Abroad?
Some thoughts on the idea of expanding your small business into foreign markets. The internet makes this easy but there are hundreds of details to consider…