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Small Biz Geek

Small Biz Geek

Small Business Design, Marketing & Technology Journal

Solving small business design, marketing & tech problems

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Operations

This category includes posts about operations, logistics and management...

How Hiding Your Phone Number and Using a Booking System Repels Time Wasters and Frees Up Time πŸ—“οΈ

Published: July 25, 2024; Updated: May 20, 2025 Filed Under: Operations, Software, Video

TidyCal Online Calendar

If you’re a business with limited time/resources, rather than react to random phone calls, have prospects arrange to talk using a website calendar system.

A Story of Seductive Social Media Success and Neglected Email Strategy 🏚️

Published: December 6, 2023; Updated: January 22, 2024 Filed Under: Marketing, Operations, Sales, Social, WordPress

Image of business people gathered around a hole in the ground

As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.

In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷

Published: August 27, 2020; Updated: September 12, 2023 Filed Under: Design, Marketing, Operations, Web Development

Graphic image of Face mask and QR codes

In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.

Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁

Published: July 28, 2020; Updated: July 20, 2023 Filed Under: Internet, Marketing, Operations, Social

Photo of a boxer preparing for a fight

During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.

UK Contractors Operating Ltd Companies Should Be Mad as Hell with HMRC and IR35 🧾

Published: March 10, 2020; Updated: July 5, 2023 Filed Under: Filing, Legal, Miscellaneous, Operations

Howard Beale from the film "Network" gets mad

HMRC are to squeeze private sector contractors in what has been described as “carpet bombing” taxation measures. The targets are individuals providing their services via a type of Limited Company called a PSC. Are you in or out of the IR35 legislation?

UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO πŸ‘₯

Published: February 13, 2018; Updated: March 5, 2024 Filed Under: Internet, Legal, Marketing, Operations

Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.

Claw Back Time and Improve Business Communications with Private Videos

Published: June 13, 2017; Updated: September 12, 2017 Filed Under: Audio, Operations, Software, Video

Private Videos for Business Communications

Need to explain a difficult concept? When business associates are unable to get together, prerecorded digital screen capture video is an effective multimedia memo…

“Virtual Freedom” by Chris Ducker (Book Review) 📘

Published: July 14, 2015; Updated: September 22, 2023 Filed Under: Books, Operations

Virtual Freedom by Chris Ducker

In this book, virtual CEO and former micro-managing control freak Chris Ducker shows how to escape daily drudgery through careful outsourcing…

How to Set Up Recurring Debit Card Payments with PayPal 🔄

Published: January 14, 2015; Updated: September 8, 2023 Filed Under: Operations, Sales, Video, Web Development

PayPal Recurring Payments Debit Cards

Are you a small business wanting to sell services on a recurring/subscription basis? PayPal can handle this for you, and uses a secure debit card gateway…

Simple DIY Excel Customer Management Database πŸ—’οΈ

Published: September 30, 2014; Updated: March 5, 2024 Filed Under: Design, Legal, Marketing, Operations

Excel Customer Database

Small Businesses are advised to keep sales/enquiry records in a spreadsheet as part of their customer management activities…

Future Privacy Regulations: How Will These Affect Telemarketers?

Published: July 29, 2014; Updated: March 23, 2015 Filed Under: Legal, Marketing, Operations

Marketing Telephone Headset

Over the years the telemarketing industry has gotten away lightly in terms of regulations. This is changing as the EU rolls out greater data protection laws…

The Dreaded Marketing Plan: Do You REALLY Need One?

Published: May 5, 2014; Updated: February 20, 2020 Filed Under: Marketing, Operations

Map Reading

Your marketing plan exists for identifying price points, markets, costs and competition. Here are some tips for coming up with a coherent plan of action…

5 Ways to Make Your Small Business Look Bigger

Published: April 8, 2014; Updated: February 20, 2020 Filed Under: Design, Internet, Marketing, Operations

Big Fish

There are a few creative ways to use technology and resources to improve the perception of our operation. We can apply a more professional veneer…

Should You Expand Your Small Business Abroad?

Published: September 24, 2013; Updated: October 26, 2016 Filed Under: Internet, Operations

World Map

Some thoughts on the idea of expanding your small business into foreign markets. The internet makes this easy but there are hundreds of details to consider…

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  • In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
  • Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁

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