Books about design, marketing and technology are of great interest to me and have given me ideas for how I run my business.
Some of my favourite titles are included on this page and I have written about them with you in mind.
While I’m happy to read eBooks and listen to audiobooks, I have to say, there’s something appealing about a book made out of paper.
Books I Like, Own & Recommend
All the titles reviewed on this page are what I have bought and own. I do not agree 100% with everything in the books, and in such circumstances I’ll say so.
If I think a book is bad, irrelevant or of no interest to someone running a small business it won’t be mentioned here.
On the whole, you should find the following books useful in running and marketing your business.
“Don’t Make Me Think: Revisited” by Steve Krug (Paperback)
A person of average technical ability must be able to navigate your website easily. “Don’t Make Me Think” by Steve Krug is required reading for anyone wanting to create a better experience…
“Youtility” by Jay Baer” by Jay Baer (Paperback)
If you want to help yourself, help others. This excellent set of case studies from 2013 teaches us that marketing that is genuinely useful is far superior to the tiresome bragging of yesteryear…
“How to Win Friends and Influence People” by Dale Carnegie (Paperback)
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
“Six Pixels of Separation” by Mitch Joel (Paperback)
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
“Virtual Freedom” by Chris Ducker (Paperback)
In this book, virtual CEO and former micro-managing control freak Chris Ducker shows how to escape from the day to day drudgery by working on your business instead of in it…
“Tribes” by Seth Godin (Paperback)
“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
“Purple Cow” by Seth Godin (Paperback)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
“The Google Story” by David A. Vise (Paperback)
Are you interested in the origins of the biggest tech start-up story of our time? Discover Google’s humble beginnings and the two guys behind it…
“Poke The Box” by Seth Godin (Paperback)
When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…
“Dear Entrepreneur” by Danny Bailey & Andrew Blackman (Paperback)
Packed with war stories, inspiration, encouragement and calls to action, “Dear Entrepreneur” is a handy companion book to top up your energy on dull days…