Search engine optimisation (SEO) is evolving (or is that mutating?) once more as generative AI answer engines like ChatGPT and Perplexity eat someone’s lunch.
Marketing
The posts in this category include information on small business marketing...
“Fucking Good Content” – Dan Kelsall (Book Review) 📘
This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.
Scam Poetry: The Time I Was Recruited to the Cult of Amway ⚠️
18 years ago I was recruited to what is perhaps the most dangerous modern cult freely operating in over 100 countries with protection from the USA’s FTC and masquerading as a “business”.
A Story of Seductive Social Media Success and Neglected Email Strategy 🏚️
As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.
The Classic Social Media Trend Destined to Ruin Your Business 😭
Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.
In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁
During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.
Competitors Can Easily Edit Your Google and Facebook Business Listings 🤨
It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.
Dealing with Negative Comments on Your Paid Social Media Posts 👺
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers 🤥
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses 🤥
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO 👥
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com 🙉
I’ve honestly had it with Yell, or hibu, or whatever their trading name is. This outfit doesn’t understand the meaning of the words “please stop calling me”. Their services are rubbish too.
How to Report Fake Negative Google Reviews 🤖
The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this?
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Rant: Manipulative Website Email Popovers Look Like Backhanded Ransom Notes 🖕
Okay, so we’re all sick of full screen pop up dominators on websites begging for email subscribers. Right? Let’s rant…
Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads 🥸
Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…
17 Detailed Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
10 Website Trust Signals You Can’t Afford to Ignore 😑
Does your small business website seem honest and trustworthy to customers? Use these psychological triggers to increase conversions and build a good reputation…