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Small Biz Geek

Small Biz Geek

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Marketing

The posts in this category include information on small business marketing...

Is Generative Engine Optimisation (GEO) the Answer to the Future of Search? 🎨

Published: November 8, 2024; Updated: February 8, 2025 Filed Under: Internet, Marketing

Photo of bar of soap embossed with Google logo

Search engine optimisation (SEO) is evolving (or is that mutating?) once more as generative AI answer engines like ChatGPT and Perplexity eat someone’s lunch.

“Fucking Good Content” – Dan Kelsall (Book Review) πŸ“˜

Published: February 19, 2024; Updated: February 24, 2024 Filed Under: Books, Marketing

Photo of the book "F*cking Good Content" by Dan Kelsall

This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.

Scam Poetry: The Time I Was Recruited to the Cult of Amway ⚠️

Published: January 27, 2024; Updated: June 11, 2025 Filed Under: Audio, Marketing, Sales, Scams

Illustration of a speaker holding a microphone on stage at an MLM conference

18 years ago I was recruited to what is perhaps the most dangerous modern cult freely operating in over 100 countries with protection from the USA’s FTC and masquerading as a “business”.

A Story of Seductive Social Media Success and Neglected Email Strategy 🏚️

Published: December 6, 2023; Updated: January 22, 2024 Filed Under: Marketing, Operations, Sales, Social, WordPress

Image of business people gathered around a hole in the ground

As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.

The Classic Social Media Trend Destined to Ruin Your Business 😭

Published: September 27, 2023; Updated: January 21, 2025 Filed Under: Internet, Marketing, Social

Graphic of a shadowy finger wearing coat and hat standing over a man on his knees

Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.

In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷

Published: August 27, 2020; Updated: September 12, 2023 Filed Under: Design, Marketing, Operations, Web Development

Graphic image of Face mask and QR codes

In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.

Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁

Published: July 28, 2020; Updated: July 20, 2023 Filed Under: Internet, Marketing, Operations, Social

Photo of a boxer preparing for a fight

During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.

Competitors Can Easily Edit Your Google and Facebook Business Listings 🤨

Published: December 3, 2019; Updated: July 4, 2023 Filed Under: Marketing

Rivals can edit public online business info

It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.

Dealing with Negative Comments on Your Paid Social Media Posts 👺

Published: April 1, 2019; Updated: September 10, 2023 Filed Under: Marketing, Social

Photo of a person typing on a laptop keyboard

If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.

Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰

Published: September 4, 2018; Updated: September 12, 2023 Filed Under: Marketing, Video

Pixelated Digital Heart

Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…

Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers πŸ€₯

Published: June 12, 2018; Updated: May 19, 2025 Filed Under: Marketing, Miscellaneous, Scams

Crime Prevention Magazine Fraudsters Impersonate Police and Telephoning Biz Owners to Sell Advertising

Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.

Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses 🤥

Published: March 13, 2018; Updated: August 28, 2023 Filed Under: Marketing, Miscellaneous, Scams

Kids for Life Bogus Charity Magazine Cover

Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.

UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO πŸ‘₯

Published: February 13, 2018; Updated: March 5, 2024 Filed Under: Internet, Legal, Marketing, Operations

Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.

Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com πŸ™‰

Published: December 12, 2017; Updated: September 25, 2024 Filed Under: Legal, Marketing, Sales

Nuisance Calls, Emails and Empty Promises The Bungling Incompetence of Yell

I’ve honestly had it with Yell, or hibu, or whatever their trading name is. This outfit doesn’t understand the meaning of the words “please stop calling me”. Their services are rubbish too.

How to Report Fake Negative Google Reviews 🤖

Published: October 10, 2017; Updated: September 9, 2023 Filed Under: Legal, Marketing, Social

Fake Negative Google Reviews

The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this?Β 

Argh! Why Does Google Delete Genuine Business Reviews? 🤖

Published: March 14, 2017; Updated: September 7, 2023 Filed Under: Internet, Marketing, Software

Deleted Google My Business Reviews

Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…

Rant: Manipulative Website Email Popovers Look Like Backhanded Ransom Notes 🖕

Published: January 10, 2017; Updated: September 10, 2023 Filed Under: Marketing, Web Development

Okay, so we’re all sick of full screen pop up dominators on websites begging for email subscribers. Right? Let’s rant…

Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads πŸ₯Έ

Published: November 15, 2016; Updated: May 19, 2025 Filed Under: Legal, Marketing, Scams, Web Development

Dishonest businessman with fingers crossed behin back

Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…

17 Detailed Twitter Tips for Hosting a Successful Tweet Chat

Published: May 3, 2016; Updated: February 18, 2020 Filed Under: Marketing, Social

Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…

10 Website Trust Signals You Can’t Afford to Ignore πŸ˜‘

Published: April 12, 2016; Updated: March 5, 2024 Filed Under: Design, Marketing, Web Development

Website Trust Signals

Does your small business website seem honest and trustworthy to customers? Use these psychological triggers to increase conversions and build a good reputation…

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  • Is Generative Engine Optimisation (GEO) the Answer to the Future of Search? 🎨
  • How Hiding Your Phone Number and Using a Booking System Repels Time Wasters and Helps “Positioning” πŸ—“οΈ
  • “Fucking Good Content” – Dan Kelsall (Book Review) πŸ“˜
  • Scam Poetry: The Time I Was Recruited to the Cult of Amway ⚠️
  • A Story of Seductive Social Media Success and Neglected Email Strategy 🏚️
  • The Classic Social Media Trend Destined to Ruin Your Business 😭
  • Looking for Online Work? Don’t Fall for this Fake Hays Recruitment WhatsApp Scam ⚠️
  • Cream of the Crap: How Fake Reviews, Bad Businesses and Dangerous Products Rise to the Top πŸ’£
  • Exposed: The Hong Kong Investment “Fraud Recovery” Scammer Deceiving Victims πŸ€‘
  • Computer Says No: Does Your Website Work for People with Disabilities? β™Ώ
  • Chinese Tinder Profiles Are Using Photos of Pretty Girls to Scam “Investors” πŸ’‹
  • Small Biz Owners “Trapped” Using Email Addresses Belonging to Internet Service Providers 🪤
  • In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
  • Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁

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