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Small Biz Geek

Small Biz Geek

Small Business Design, Marketing & Technology Journal

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Marketing

The posts in this category include information on small business marketing...

In the Pandemic, QR Codes are Finally Proving Worthy in the West

Published: August 27, 2020; Updated: November 19, 2021 Filed Under: Design, Marketing, Operations, Web Development

Graphic image of Face mask and QR codes

In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.

Small Businesses Finally Start Marketing and All It Took Was a Global Pandemic

Published: July 28, 2020; Updated: August 5, 2020 Filed Under: Internet, Marketing, Operations, Social

Photo of a boxer preparing for a fight

In an attempt to stay relevant, many businesses have begun aggressively offering what they think of as “freebies”. Actually, this is just marketing, and it’s long overdue.

Competitors Can Easily Edit Your Google and Facebook Business Listings

Published: December 3, 2019; Updated: February 18, 2020 Filed Under: Marketing

Rivals can edit public online business info

It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.

Dealing with Negative Comments on Your Paid Social Media Posts

Published: April 1, 2019; Updated: May 14, 2019 Filed Under: Marketing, Social

If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.

Local Business Websites: “About” Pages Done Right Will Attract and Delight Readers

Published: September 4, 2018; Updated: November 1, 2018 Filed Under: Marketing, Video

Pixelated Digital Heart

Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…

Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers

Published: June 12, 2018; Updated: January 23, 2020 Filed Under: Marketing, Miscellaneous, Scams

Crime Prevention Magazine Fraudsters Impersonate Police and Telephoning Biz Owners to Sell Advertising

Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.

Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses

Published: March 13, 2018; Updated: February 28, 2019 Filed Under: Marketing, Miscellaneous, Scams

Kids for Life Bogus Charity Magazine Cover

Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.

UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO

Published: February 13, 2018; Updated: March 7, 2018 Filed Under: Internet, Legal, Marketing, Operations

Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.

Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com

Published: December 12, 2017; Updated: February 15, 2021 Filed Under: Legal, Marketing, Sales

Nuisance Calls, Emails and Empty Promises The Bungling Incompetence of Yell

I’ve honestly had it with Yell, or hibu, or whatever their trading name is. This outfit doesn’t understand the meaning of the words “please stop calling me”. Their services are rubbish too.

How to Hit Back (Gracefully) Against Fake Negative Google Reviews

Published: October 10, 2017; Updated: March 12, 2018 Filed Under: Legal, Marketing, Social

Fake Negative Google Reviews

The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this? 

Argh! Why Does Google Delete Genuine Business Reviews?

Published: March 14, 2017; Updated: February 8, 2018 Filed Under: Internet, Marketing, Software

Deleted Google My Business Reviews

Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…

Rant: Manipulative Website Email Popovers Look Like Backhanded Ransom Notes

Published: January 10, 2017; Updated: February 22, 2018 Filed Under: Marketing, Web Development

Okay, so we’re all sick of full screen pop up dominators on websites begging for email subscribers. Right? Let’s rant…

Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads

Published: November 15, 2016; Updated: March 12, 2018 Filed Under: Legal, Marketing, Scams, Web Development

Dishonest businessman with fingers crossed behin back

Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…

17 Detailed Twitter Tips for Hosting a Successful Tweet Chat

Published: May 3, 2016; Updated: February 18, 2020 Filed Under: Marketing, Social

Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…

10 Website Trust Signals You Can’t Afford to Ignore

Published: April 12, 2016; Updated: March 4, 2020 Filed Under: Design, Marketing, Web Development

Website Trust Signals

Does your small business website seem honest and trustworthy to customers? Use these psychological triggers to increase conversions and build a good reputation…

Podcast Beginner? Experiment with Soundcloud, Free

Published: September 16, 2015; Updated: February 18, 2020 Filed Under: Audio, Internet, Marketing, Social

Free Podcastinf for Beginners

Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…

Social Networking On Your Day Off

Published: August 25, 2015; Updated: March 27, 2019 Filed Under: Marketing, Social

Social Networking On Your Day Off

Do you participate in social networking? Not Twitter or Facebook, but real social clubs and groups for indulging your hobbies, interests…

Boost Your Biz Using Local Web Directory Listings

Published: August 21, 2015; Updated: April 15, 2017 Filed Under: Internet, Marketing

Boost Your Biz Using Local Web Directory Free Info Listings

In this 10 minute video I demo the value of free online business listing directories for the purpose of publishing your business information to be discovered by search engine users…

Twitter Tweet Chats: The Good, The Bad and The Spammy

Published: April 7, 2015; Updated: April 15, 2017 Filed Under: Audio, Marketing, Social, Video

Tweetchats

Tweet chats are a great way to network on Twitter and build relationships with your peer group or potential clients. In this post I share tips and warnings…

Automatically Post Any RSS Feed to Twitter via Sniply and TwitterFeed

Published: January 27, 2015; Updated: April 15, 2017 Filed Under: Marketing, Social, Video, Web Development

Auto Post RSS through Sniply

Here’s a novel way to use free social tools to add an extra dimension to your Twitter content curation. The system uses Sniply and Twitterfeed…

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Latest Journal Entries

  • Exposed: The Chinese Investment Fraud “Recovery” Scammer Deceiving Victims
  • Computer Says No: Does Your Website Work for People with Disabilities?
  • Chinese Tinder Profiles Are Using Photos of Pretty Girls to Scam “Investors”
  • Small Biz Owners “Trapped” Using Email Addresses Belonging to Internet Service Providers
  • In the Pandemic, QR Codes are Finally Proving Worthy in the West
  • Small Businesses Finally Start Marketing and All It Took Was a Global Pandemic
  • Unable to Meet in Person? Communicate Stress-Free with Online Audio/Video
  • UK Contractors Operating Ltd Companies Should Be Mad as Hell with HMRC and IR35
  • 20 Years On and Website Hit Counters are Still a Waste of Pixels
  • Competitors Can Easily Edit Your Google and Facebook Business Listings
  • Waiting on Final Images for a WordPress Website? Use Temporary Placeholders and Design Around Them
  • GoDaddy Loves Spamming Branded Footer Links to WordPress Installatron Sites

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