As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.
Blog Posts 📝
Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.
As the cost of living crisis takes hold, determined WhatsApp job scammers impersonating Hays recruitment consultants are advertising fake jobs.
The UK and USA consumer market regulators plan to take action against the dangers of bogus ratings, but how did fake online reviews gain such a foothold?
Last year I used Tinder to investigate romance scammers tugging at the purse strings of besotted would-be partners. After publishing the findings, a Hong Kong woman offered to help victims reclaim lost monies. What happened next was sad and exhausting.
The 2020 surge in internet use has led to record levels of online activity. It’s high time for businesses to check that their apps and websites are fully accessible to all.
Fed up in lock down? Looking to make friends online? Need money? Beware. Ruthless individuals use Tinder to lay honey traps with the intent of committing financial fraud, mostly upon Westerners.
Don’t build your personal and professional life around the complimentary “free” email addresses supplied by your broadband provider. It shouldn’t need to be said, but apparently it does.
In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.
HMRC are to squeeze private sector contractors in what has been described as “carpet bombing” taxation measures. The targets are individuals providing their services via a type of Limited Company called a PSC. Are you in or out of the IR35 legislation?
Website hit counters clutter up the computer screen and run the risk of looking like an unsophisticated attempt to impress visitors. Counters should be extinct, with the exception being for humour, parody and pastiche.
It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.
A handy WordPress media uploader hack for dummy image placeholders in your website build, with a quick swap when the final versions are ready.
GoDaddy’s love of advertising on customers’ websites is annoying. Fortunately, the branded GoDaddy backlinks inserted into WordPress sites generated by quick-install apps can be removed.
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.