In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
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In an attempt to stay relevant, many businesses have begun aggressively offering what they think of as “freebies”. Actually, this is just marketing, and it’s long overdue.
Online remote video conferencing has seen a huge uptick following the COVID-19 outbreak. If you’re venturing into this method of communication, there are a few things you need to get right to make sure it all goes smoothly.
HMRC are to squeeze private sector contractors in what has been described as “carpet bombing” taxation measures. The targets are individuals providing their services via a type of Limited Company called a PSC. Are you in or out of the IR35 legislation?
Website hit counters clutter up the computer screen and run the risk of looking like an unsophisticated attempt to impress visitors. Counters should be extinct, with the exception being for humour, parody and pastiche.
It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.
Don’t wait on graphics or photos while your WordPress website is being built. Create your layout using placeholder images and edit these exact same files once you have the final artwork. How often do you begin building a site only to discover the images you need are not ready? Perhaps you’re eager to add photos, […]
GoDaddy’s love of advertising on customer’s websites is annoying. Fortunately, branded backlinks inserted into WordPress sites generated by quick-install apps can be removed.
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
What did you do to earn pocket money as a child? Oh, how times have changed, and yet it is still fun to remember the excitement of young entrepreneurship…
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Get wise to this socially-engineered credit card fraud operation relying on the greed and opportunism of the recipient. Email, social media and instant messaging are the communication channels used in this scam.