In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
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Small Businesses Finally Start Marketing and All It Took Was a Global Pandemic
In an attempt to stay relevant, many businesses have begun aggressively offering what they think of as “freebies”. Actually, this is just marketing, and it’s long overdue.
Unable to Meet in Person? Communicate Stress-Free with Online Audio/Video
Online remote video conferencing has seen a huge uptick following the COVID-19 outbreak. If you’re venturing into this method of communication, there are a few things you need to get right to make sure it all goes smoothly.
UK Contractors Operating Ltd Companies Should Be Mad as Hell with HMRC and IR35
HMRC are to squeeze private sector contractors in what has been described as “carpet bombing” taxation measures. The targets are individuals providing their services via a type of Limited Company called a PSC. Are you in or out of the IR35 legislation?
20 Years On and Website Hit Counters are Still a Waste of Pixels
Website hit counters clutter up the computer screen and run the risk of looking like an unsophisticated attempt to impress visitors. Counters should be extinct, with the exception being for humour, parody and pastiche.
Competitors Can Easily Edit Your Google and Facebook Business Listings
It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.
Waiting on Final Images for a WordPress Website? Use Temporary Placeholders and Design Around Them
Don’t wait on graphics or photos while your WordPress website is being built. Create your layout using placeholder images and edit these exact same files once you have the final artwork. How often do you begin building a site only to discover the images you need are not ready? Perhaps you’re eager to add photos, […]
GoDaddy Loves Spamming Branded Footer Links to WordPress Installatron Sites
GoDaddy’s love of advertising on customer’s websites is annoying. Fortunately, branded backlinks inserted into WordPress sites generated by quick-install apps can be removed.
Dealing with Negative Comments on Your Paid Social Media Posts
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
Childhood Business Ventures: What Was Yours?
What did you do to earn pocket money as a child? Oh, how times have changed, and yet it is still fun to remember the excitement of young entrepreneurship…
Local Business Websites: “About” Pages Done Right Will Attract and Delight Readers
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
Privacy and Data Protection is a Matter of Life and Death
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Stolen Credit Card Email Scam Targets Small Businesses and Service Providers
Get wise to this socially-engineered credit card fraud operation relying on the greed and opportunism of the recipient. Email, social media and instant messaging are the communication channels used in this scam.