There’s an organisation raising awareness and cash for homelessness in partnership with CEOs looking for attention.
If you decide to take part in a business publicity stunt, make sure it isn’t in bad taste. I find this one very out of touch and most people will agree.
Childhood Business Ventures: What Was Yours?
What did you do to earn pocket money as a child? Oh, how times have changed, and yet it is still fun to remember the excitement of young entrepreneurship…
Local Business Websites: “About” Pages Done Right Will Attract and Delight Readers
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
Privacy and Data Protection is a Matter of Life and Death for Some
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Stolen Credit Card Email Scam Targets Small Businesses and Service Providers
Get wise to this socially-engineered credit card fraud operation relying on the greed and opportunism of the recipient. Email, social media and instant messaging are the communication channels used in this scam.
Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com
Last month Yell.com emailed me promoting their website services, despite having told them to delete my contact data and send no more marketing communications. After hearing nothing from them for a few years, I received this this email in November 2017, which irritated me because we’re just months away from the GDRP (May 25th 2018), which is […]
“Don’t Make Me Think: Revisited” – Steve Krug (Book Review)
A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…
How to Hit Back (Gracefully) Against Fake Negative Google Reviews
The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this?
How Safe Is Your Password from the $450 Billion Cybercrime Industry?
How strong is your password? In 2016, cyber criminals profited $450 billion and show no signs of slowing. We need to be on a war footing.
QR Codes Could Get the Chance They Deserve Thanks to iOS 11
QR codes are great in theory. They’re a novel means for accessing information via smartphone, but the adoption rate among consumers is fairly low. That could change…
Claw Back Time and Improve Business Communications with Private Videos
Need to explain a difficult concept? When business associates are unable to get together, prerecorded digital screen capture video is an effective multimedia memo…
Google Security Smackdown: Websites Without HTTPS Will Suffer
Following several years of communiqué, Google has pushed the button and decreed all websites must become “secure” and adopt https. If your site visitors use Chrome, pay attention…
Argh! Why Does Google Delete Genuine Business Reviews?
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…