Search engine optimisation (SEO) is evolving (or is that mutating?) once more as generative AI answer engines like ChatGPT and Perplexity eat someone’s lunch.
The Internet
The posts below are related to the subject of the internet...
The Classic Social Media Trend Destined to Ruin Your Business 😭
Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.
Cream of the Crap: How Fake Reviews, Bad Businesses and Dangerous Products Rise to the Top 💣
The UK and USA consumer market regulators plan to take action against the dangers of bogus ratings, but how did fake online reviews gain such a foothold?
Computer Says No: Does Your Website Work for People with Disabilities? ♿
The 2020 surge in internet use has led to record levels of online activity. It’s high time for businesses to check that their apps and websites are fully accessible to all.
Small Biz Owners “Trapped” Using Email Addresses Belonging to Internet Service Providers 🪤
Don’t build your personal and professional life around the complimentary “free” email addresses supplied by your broadband provider. It shouldn’t need to be said, but apparently it does.
Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁
During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.
Privacy and Data Protection is a Matter of Life and Death ☠️
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO 👥
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Stolen Credit Card Email Scam Targets Small Businesses and Service Providers 💳
Get wise to this socially-engineered credit card fraud operation that hinges on the recipient invoicing someone who is not who they say they are for a project that doesn’t exist.
How Safe Is Your Password from the $450 Billion Cybercrime Industry? 😈
How strong is your password? In 2016, cyber criminals profited $450 billion and show no signs of slowing. We need to be on a war footing.
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Browser Ad Blockers are Destroying Website Functionality and Killing Content 🛑
While the blocking of aggressive advertising in web browsers is common, the side effects are that overzealous ad blockers damage core website functionality and mute genuine content…
Theresa May’s Snoopers’ Charter Gives Unprecedented Legal Surveillance Power to Spooks
Theresa May is coming for you, big or small, guilty or innocent. She wants to legally hack your internet devices under the Investigatory Powers Bill…
Vote “Remain” in the EU: Britain is a Steadying Hand on Digital Law Madness
Vote “Remain”. Britain is a parental chaperone on EU digital policy, is negotiating better terms and has MEPs to represent our interests. We can do more from the inside…
Pssst! 16 Sneaky Snooping Tools for Spying on Competitors
Take advantage of these free online tools and dig up data on on business competitors. Set up a digital stakeout and discover what your rivals are doing online…
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
How to Comply with Google’s EU Cookie Ultimatum 🔧
Google have emailed webmasters warning them they must comply with the European Union website visitor cookie user consent policy by 30th September 2015…
Boost Your Biz Using Local Web Directory Listings
In this 10 minute video I demo the value of free online business listing directories for the purpose of publishing your business information to be discovered by search engine users…
What I Learned as a Google Search Engine “Rater” 🔍
In 2008 I worked for an Irish technology company contracted by Google to perform search engine testing. Did I learn anything important about SEO?
Seriously? The European Parliament Want to Ban Hyperlinks?
In June 2015 the European Parliament take a vote on a copyright policy report to stop webmasters freely linking to or sharing content across the web…