There’s a rather contemptible organisation raising awareness and cash for homelessness by having company CEOs spend a night on the streets under the glare of cameras.
If you decide to take part in a business publicity stunt, make sure it isn’t in bad taste. It’ll make you look out-of-touch and attention-hungry.
The Internet
The posts below are related to the subject of the internet...
Privacy and Data Protection is a Matter of Life and Death for Some
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Stolen Credit Card Email Scam Targets Small Businesses and Service Providers
Get wise to this socially-engineered credit card fraud operation relying on the greed and opportunism of the recipient. Email, social media and instant messaging are the communication channels used in this scam.
How Safe Is Your Password from the $450 Billion Cybercrime Industry?
How strong is your password? In 2016, cyber criminals profited $450 billion and show no signs of slowing. We need to be on a war footing.
Argh! Why Does Google Delete Genuine Business Reviews?
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Browser Ad Blockers are Destroying Website Functionality and Killing Content
While the blocking of aggressive advertising in web browsers is common, the side effects are that overzealous ad blockers damage core website functionality and mute genuine content…
Theresa May’s Snoopers’ Charter Gives Unprecedented Legal Surveillance Power to Spooks
Theresa May is coming for you, big or small, guilty or innocent. She wants to legally hack your internet devices under the Investigatory Powers Bill…
Vote “Remain” in the EU: Britain is a Steadying Hand on Digital Law Madness
Vote “Remain”. Britain is a parental chaperone on EU digital policy, is negotiating better terms and has MEPs to represent our interests. We can do more from the inside…
Pssst! 16 Sneaky Snooping Tools for Spying on Competitors
Take advantage of these free online tools and dig up data on on business competitors. Set up a digital stakeout and discover what your rivals are doing online…
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
How to Comply with Google’s EU Cookie Ultimatum
Google have emailed webmasters warning them they must comply with the European Union website visitor cookie user consent policy by 30th September 2015…
Boost Your Biz Using Local Web Directory Listings
In this 10 minute video I demo the value of free online business listing directories for the purpose of publishing your business information to be discovered by search engine users…
What I Learned as a Google Search Engine “Rater”
In 2008 I worked for LionBridge Technologies in Ireland who are contracted by Google to perform search engine testing. Did I learn anything important about SEO?
Seriously? The European Parliament Want to Ban Hyperlinks?
In June 2015 the European Parliament take a vote on a copyright policy report to stop webmasters freely linking to or sharing content across the web…
Say What? How Your Website Colours Communicate
Website design colour schemes must be analysed carefully. The colour palette you choose affects communication, user experience and purchase decisions…
Net Neutrality: Do We Need It?
Will the internet be over regulated so that free enterprise is stifled or will the new regulations be a blessing? This is a US federal issue but make no mistake – it will affect world…
Is Offline Marketing Still Relevant in a Digital World?
While more of us continue to spend time on mobile devices or desktop computers, is it still worthwhile for businesses to invest in offline media?
Web Designers: Create Community Websites to Promote Your Services
A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…
Is Social Media a Sinking Ship?
The search engine advantages that came from using the Google Authorship rich snippet markup are null and void after Google decided to change the technology…