As much as you love social channels, be smart by strategically optimising business operations, sales processes and leads with website email forms.
Social
The Classic Social Media Trend Destined to Ruin Your Business 😭
Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.
20 Years On and Website Hit Counters are Still a Waste of Pixels 🧮
Website hit counters clutter up the computer screen and run the risk of looking like an unsophisticated attempt to impress visitors. Counters should be extinct, with the exception being for humour, parody and pastiche.
Dealing with Negative Comments on Your Paid Social Media Posts 👺
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
“Youtility” by Jay Baer (Book Review) 📘
Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
17 Detailed Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
“How to Win Friends and Influence People” by Dale Carnegie (Book Review) 📘
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
Pssst! 16 Sneaky Snooping Tools for Spying on Competitors
Take advantage of these free online tools and dig up data on on business competitors. Set up a digital stakeout and discover what your rivals are doing online…
“Six Pixels of Separation” by Mitch Joel (Book Review) 📘
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
Social Networking On Your Day Off
Do you participate in social networking? Not Twitter or Facebook, but real social clubs and groups for indulging your hobbies, interests…
“Tribes” by Seth Godin (Book Review)
“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
Never Be Late for #Tweet Chats with Google Calendar Reminders (Free)
Do you participate in Twitter tweet chats? Do you sometimes forget to attend? With Google’s calendar SMS tool you can receive reminder alerts on your phone…
Twitter Tweet Chats: The Good, The Bad and The Spammy
Tweet chats are a great way to network on Twitter and build relationships with your peer group or potential clients. In this post I share tips and warnings…
How To Find Social Website RSS Feeds 🔬
If you’re like me you enjoy playing with RSS feeds for content automation. I’ve turned my Twitter timeline into an RSS reader and it fetches the things I want to see…
Web Designers: Create Community Websites to Promote Your Services
A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…
Is Social Media a Sinking Ship? 🌀
The search engine advantages that came from using the Google Authorship rich snippet markup are null and void after Google decided to change the technology…
How to Beat Anti-Social Media Marketing 🤜🏼
When you begin your social media marketing activity, look objectively at your business messages and think what exactly you are bringing to the table…
Local Business Content Marketing Ideas 🍎
A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…
Facebook Are In Business to Make Money, Not Friends
Our favourite social network may have started as Mark Zuckerberg’s dorm room pet project but we must remember it is public property with a profit margin…