This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.
Books I Like, Own & Recommend
Here are a collection of reviews of books useful to small businesses and the self-employed. These are a mixture of inspirational and practical paperback books well worth your time.
“Don’t Make Me Think: Revisited” – Steve Krug (Book Review) 📘
A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…
“Youtility” by Jay Baer (Book Review) 📘
Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
“How to Win Friends and Influence People” by Dale Carnegie (Book Review) 📘
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
“Six Pixels of Separation” by Mitch Joel (Book Review) 📘
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
“Virtual Freedom” by Chris Ducker (Book Review) 📘
In this book, virtual CEO and former micro-managing control freak Chris Ducker shows how to escape daily drudgery through careful outsourcing…
“Tribes” by Seth Godin (Book Review)
“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
“The Google Story” by David A. Vise (Book Review)
Are you interested in the origins of the biggest tech start-up story of our time? Discover Google’s humble beginnings and the two guys behind it…
“Purple Cow” by Seth Godin (Book Review)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
“Dear Entrepreneur” by Danny Bailey and Andrew Blackman (Book Review)
Packed with war stories, inspiration, encouragement and calls to action, “Dear Entrepreneur” is a handy companion book to top up your energy on dull days…
“Poke The Box” by Seth Godin (Book Review)
When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…