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Small Biz Geek

Small Biz Geek

Small Business Design, Marketing & Technology Journal

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Nerdy analysis of small business design, marketing and technology

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Books I Like, Own & Recommend

Here are a collection of reviews of books useful to small businesses and the self-employed. These are a mixture of inspirational and practical paperback books well worth your time.

“Don’t Make Me Think: Revisited” – Steve Krug (Book Review)

Published: November 14, 2017; Updated: April 15, 2022 Filed Under: Books, Design, Web Development

Don't Make Me think - Steve Krug

A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…

“Youtility” by Jay Baer (Book Review)

Published: December 13, 2016; Updated: May 10, 2019 Filed Under: Books

Youtility by Jay Baer

Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…

“How to Win Friends and Influence People” by Dale Carnegie (Book Review)

Published: March 8, 2016; Updated: May 10, 2019 Filed Under: Books

How to Win Friends and Influence People by Dale Carnegie

The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…

“Six Pixels of Separation” by Mitch Joel (Book Review)

Published: October 13, 2015; Updated: May 10, 2019 Filed Under: Books

Six Pixels of Separation by Mitch Joel

Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…

“Virtual Freedom” by Chris Ducker (Book Review)

Published: July 14, 2015; Updated: May 10, 2019 Filed Under: Books

Virtual Freedom by Chris Ducker

In this book, virtual CEO and former micro-managing control freak Chris Ducker shows how to escape daily drudgery through careful outsourcing…

“Tribes” by Seth Godin (Book Review)

Published: June 16, 2015; Updated: May 10, 2019 Filed Under: Books, Video

Tribes book by Seth Godin

“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…

“The Google Story” by David A. Vise (Book Review)

Published: March 23, 2015; Updated: May 10, 2019 Filed Under: Books

The Google Story book

Are you interested in the origins of the biggest tech start-up story of our time? Discover Google’s humble beginnings and the two guys behind it…

“Purple Cow” by Seth Godin (Book Review)

Published: January 6, 2015; Updated: May 10, 2019 Filed Under: Books

Purple Cow Book

Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?

“Dear Entrepreneur” by Danny Bailey and Andrew Blackman (Book Review)

Published: November 11, 2014; Updated: May 10, 2019 Filed Under: Books

Dear Entrepreneur

Packed with war stories, inspiration, encouragement and calls to action, “Dear Entrepreneur” is a handy companion book to top up your energy on dull days…

“Poke The Box” by Seth Godin (Book Review)

Published: December 17, 2013; Updated: May 10, 2019 Filed Under: Books

Poke the Box - Seth Godin book

When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…

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