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Small Biz Geek

Small Biz Geek

Small Business Design, Marketing & Technology Journal

Solving small business design, marketing & tech problems

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Marketing

Simple DIY Excel Customer Management Database 🗒️

Published: September 30, 2014; Updated: March 5, 2024 Filed Under: Design, Legal, Marketing, Operations

Excel Customer Database

Small Businesses are advised to keep sales/enquiry records in a spreadsheet as part of their customer management activities…

Leverage Seasonal Sales Trends

Published: September 16, 2014; Updated: October 22, 2016 Filed Under: Marketing, Sales

Seasonal trends

How the peaks and dips of seasonal sales trends offer a window of opportunity for pushing sales…

Web Designers: Create Community Websites to Promote Your Services

Published: August 31, 2014; Updated: October 22, 2016 Filed Under: Internet, Marketing, Social, Web Development

Create Useful Local Community Websites and Promote Your Biz

A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…

Future Privacy Regulations: How Will These Affect Telemarketers?

Published: July 29, 2014; Updated: March 23, 2015 Filed Under: Legal, Marketing, Operations

Marketing Telephone Headset

Over the years the telemarketing industry has gotten away lightly in terms of regulations. This is changing as the EU rolls out greater data protection laws…

Beginner’s Tips for Email Marketing Strategies

Published: June 3, 2014; Updated: March 23, 2015 Filed Under: Internet, Marketing

Email campaign optimisation

Successful email marketing campaigns are based on preparation, clear messages, proper delivery, and analysis. Here are some tips to help you…

How to Beat Anti-Social Media Marketing 🤜🏼

Published: May 20, 2014; Updated: September 23, 2023 Filed Under: Internet, Marketing, Social

Anti-Social Media Marketing

When you begin your social media marketing activity, look objectively at your business messages and think what exactly you are bringing to the table…

The Dreaded Marketing Plan: Do You REALLY Need One?

Published: May 5, 2014; Updated: February 20, 2020 Filed Under: Marketing, Operations

Map Reading

Your marketing plan exists for identifying price points, markets, costs and competition. Here are some tips for coming up with a coherent plan of action…

Local Business Content Marketing Ideas 🍎

Published: February 27, 2014; Updated: August 25, 2023 Filed Under: Internet, Marketing, Social, Video

Local Business Content Marketing Ideas

A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…

Cookies, Privacy and Permission: Is Your Website Legal? 👨‍⚖️

Published: February 25, 2014; Updated: September 8, 2023 Filed Under: Internet, Legal, Video, Web Development

Cookies Privacy and Permission Is Your Website Legal

All websites operating in the UK and Europe need to ensure they are complying with EU data protection legislation…

Peter Parker, Marketer

Published: February 4, 2014; Updated: April 12, 2015 Filed Under: Miscellaneous

Spider-Man balloon

How could Peter Parker use his superhero alter ego for legal profit? Modern technology, cool design and genius marketing could keep Spider-Man minted…

Facebook Are In Business to Make Money, Not Friends

Published: January 7, 2014; Updated: March 23, 2015 Filed Under: Internet, Marketing, Social

Facebook Revenue System

Our favourite social network may have started as Mark Zuckerberg’s dorm room pet project but we must remember it is public property with a profit margin…

“Poke The Box” by Seth Godin (Book Review)

Published: December 17, 2013; Updated: May 10, 2019 Filed Under: Books

Poke the Box - Seth Godin book

When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…

Google Plus Brand Page Backlink Tips

Published: December 10, 2013; Updated: April 15, 2017 Filed Under: Internet, Marketing, Social

Google Plus Brand Page Backlinks- Promote Your Website & Other Social Media

Are you using a Google Plus Brand page? Make sure you’re getting the most out of it for potential referral traffic to your website and other social channels…

Business Card Idea: Hand Stitched Price Tag

Published: October 8, 2013; Updated: March 27, 2019 Filed Under: Design, Marketing

Hand made business card

If your business is arts/crafts related you might be interested in these hand made business cards. I use them whenever I sell artwork in locally…

The Power of Google Plus for Local Businesses

Published: September 17, 2013; Updated: April 15, 2017 Filed Under: Internet, Marketing, Social

The Power of Google Plus for Local Businesses

Social media sites are continuing to gain influence in Google’s ranking algorithm. Naturally, Google favour their own Google Plus social tools in search results…

The Long Term View on Digital Marketing

Published: August 25, 2013; Updated: April 15, 2017 Filed Under: Internet, Marketing, Social, Web Development

Think Long Term for Your Small Biz Digital Marketing

With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…

Create a Twitter Automatic Voucher Code System

Published: March 26, 2013; Updated: May 13, 2015 Filed Under: Internet, Marketing, Sales, Social, Web Development

How to Create a Twitter Automatic Voucher Code System

Using Twitter and the Twitter API you can customise their website embedded widgets feature and turn it into a DIY voucher code display system…

Fast Food Restaurant Owner? Market Your Menu with QR Codes 🍔

Published: March 12, 2013; Updated: September 8, 2023 Filed Under: Internet, Marketing, Web Development

Restaurant Owner? Market Your Menu with QR Code Flyers

If you run a fast food outlet, cafe or eatery, are you driving traffic to your website or other web properties using QR codes?

Link Bait Specific CommentLuv Blog Posts to Market Your Website

Published: March 5, 2013; Updated: March 23, 2015 Filed Under: Internet, Marketing, Social

Link Bait Specific CommentLuv Blog Posts to Market Your Web Content

CommentLuv is an RSS blog comment system that fetches the link of your latest post and adds it below a text comment. This has potential for marketing a website…

DIY Laminated Printed QR Code 🖨️

Published: September 25, 2012; Updated: August 27, 2023 Filed Under: Design, Marketing

DIY Printed QR Code Marketing Materials

Here is a low cost method for experimenting with printed weather proof QR codes to promote a local product or service on a website…

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  • In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
  • Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁

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