This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.
Marketing
In the Pandemic, QR Codes are Finally Proving Worthy in the West 😷
In western society QR codes have been mostly regarded as an ugly marketing gimmick, but they’re now proving valuable as a logistical solution to the virus problem.
Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com 🙉
I’ve honestly had it with Yell, or hibu, or whatever their trading name is. This outfit doesn’t understand the meaning of the words “please stop calling me”. Their services are rubbish too.
QR Codes Could Get the Chance They Deserve Thanks to iOS 11 🔗
QR codes are great in theory. They’re a novel means for accessing information via smartphone, but the adoption rate among consumers is fairly low. That could change…
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Rant: Manipulative Website Email Popovers Look Like Backhanded Ransom Notes 🖕
Okay, so we’re all sick of full screen pop up dominators on websites begging for email subscribers. Right? Let’s rant…
“Youtility” by Jay Baer (Book Review) 📘
Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads 🥸
Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…
Return of The Apprentice: Lord Sugar Still Milking BBC & Flogging SEO
Popular BBC business soap opera The Apprentice returns as series 12 and Alan Sugar treat us to more tedious TV. It’s Big Brother in pinstripe and enough is enough…
17 Detailed Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
10 Website Trust Signals You Can’t Afford to Ignore 😑
Does your small business website seem honest and trustworthy to customers? Use these psychological triggers to increase conversions and build a good reputation…
“How to Win Friends and Influence People” by Dale Carnegie (Book Review) 📘
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
5 Big Benefits of Using a Virtual Office Address for Your Home Business
Are you running your small business from home? Would you like to project a better outward image? Try using a virtual office address to save money and look good…
“Six Pixels of Separation” by Mitch Joel (Book Review) 📘
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
“Tribes” by Seth Godin (Book Review)
“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
Twitter Tweet Chats: The Good, The Bad and The Spammy
Tweet chats are a great way to network on Twitter and build relationships with your peer group or potential clients. In this post I share tips and warnings…
“Purple Cow” by Seth Godin (Book Review)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
Is Offline Marketing Still Relevant in a Digital World?
While more of us continue to spend time on mobile devices or desktop computers, is it still worthwhile for businesses to invest in offline media?