Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads
Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…
Return of The Apprentice: Lord Sugar Still Milking BBC & Flogging SEO
Popular BBC business soap opera The Apprentice returns as series 12 and Alan Sugar treat us to more tedious TV. It’s Big Brother in pinstripe and enough is enough…
Badly Behaved Images? Leverage the Power of Vector Graphics to Eliminate Unruly Design
The Scalable Vector Graphics (SVG) format is the frequently overlooked solution to high quality design both in print and online. Once explained to non-designers, it is obvious the advantages afforded by “vector paths” is common sense, essential to workflow and cost effective…
Browser Ad Blockers are Destroying Website Functionality and Killing Content
While the blocking of aggressive advertising in web browsers is common, the side effects are that overzealous ad blockers damage core website functionality and mute genuine content…
Theresa May’s Snoopers’ Charter Gives Unprecedented Legal Surveillance Power to Spooks
Theresa May is coming for you, big or small, guilty or innocent. She wants to legally hack your internet devices under the Investigatory Powers Bill…
Google AMP: Shocked Webmasters Learn of Changes to Mobile Site Search Results
Google Accelerated Mobile Pages (AMP) is the most important design and development change to hit webmasters in the last 5 to 10 years. Life just got complicated…
Vote “Remain” in the EU: Britain is a Steadying Hand on Digital Law Madness
Vote “Remain”. Britain is a parental chaperone on EU digital policy, is negotiating better terms and has MEPs to represent our interests. We can do more from the inside…
17 Anally Retentive Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
10 Website Trust Signals You Can’t Afford to Ignore
Does your small business website seem honest and trustworthy to customers? Use these psychological triggers to increase conversions and build a good reputation…
“How to Win Friends and Influence People” by Dale Carnegie (Book Review)
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
Dodge WordPress Website Disasters: Use a Localhost for Development
Are you a smart webmaster? Avoid web development hell by testing, building and improving your WordPress site in a localhost offline server…
Pssst! 16 Sneaky Snooping Tools for Spying on Competitors
Take advantage of these free online tools and dig up data on on business competitors. Set up a digital stakeout and discover what your rivals are doing online…
5 Big Benefits of Using a Virtual Office Address for Your Home Business
Are you running your small business from home? Would you like to project a better outward image? Try using a virtual office address to save money and look good…
Overwhelmed by Web Design? Use This 10 Step Project Checklist and Stay in Control
Are you a web design client or consultant? Do you need to track project progress? This website checklist is a coherent action plan for setting priorities and better managing your time…
“Six Pixels of Separation” by Mitch Joel (Book Review)
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
Need a Break? My Technology Burn Out & Reset
As of October 2015, I am recovering from general fatigue and a dead PC motherboard. Technology burnout is real and it’s coming to get you…
Can We Really Trust WordPress Plugins? Back Up Your Site Manually NOW
Do you back up your WordPress website manually? You might use a plugin but these can fail, especially free ones. Better a little caution than a great regret!
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
How to Comply with Google’s EU Cookie Ultimatum
Google have emailed webmasters warning them they must comply with the European Union website visitor cookie user consent policy by 30th September 2015…