If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers 🤥
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
Privacy and Data Protection is a Matter of Life and Death ☠️
A data protection failing can threaten everything from a person’s bank account to their life, or, at the very least, cause damage and stress.
Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses 🤥
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
UK Businesses Electronically Processing Data Are Legally Required to Register with the ICO 👥
Do you run a UK company, partnership or sole proprietorship in which you electronically collect and keep data that identifies individuals? You need to notify the Information Commissioner’s Office, which is the independent regulator enforcing the laws that govern privacy.
Stolen Credit Card Email Scam Targets Small Businesses and Service Providers 💳
Get wise to this socially-engineered credit card fraud operation that hinges on the recipient invoicing someone who is not who they say they are for a project that doesn’t exist.
Nuisance Calls, Emails and Empty Promises: The Bungling Incompetence of Yell.com 🙉
I’ve honestly had it with Yell, or hibu, or whatever their trading name is. This outfit doesn’t understand the meaning of the words “please stop calling me”. Their services are rubbish too.
“Don’t Make Me Think: Revisited” – Steve Krug (Book Review) 📘
A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…
How to Report Fake Negative Google Reviews 🤖
The Google business review system is suffering from fake negative comments commissioned by competitors or published by trolls acting alone. What can you do to combat this?
How Safe Is Your Password from the $450 Billion Cybercrime Industry? 😈
How strong is your password? In 2016, cyber criminals profited $450 billion and show no signs of slowing. We need to be on a war footing.
QR Codes Could Get the Chance They Deserve Thanks to iOS 11 🔗
QR codes are great in theory. They’re a novel means for accessing information via smartphone, but the adoption rate among consumers is fairly low. That could change…
Claw Back Time and Improve Business Communications with Private Videos
Need to explain a difficult concept? When business associates are unable to get together, prerecorded digital screen capture video is an effective multimedia memo…
Google Security Smackdown: Websites Without HTTPS Will Suffer 🔓
Following several years of communiqué, Google has pushed the button and decreed all websites must become “secure” and adopt https. If your site visitors use Chrome, pay attention…
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Cheap Instant Website Builders: Should We Dump Them? 🫗
What is so bad about instant online website builders, if the claims are to be believed? Are jealous rival designers defending their turf? This could be a messy breakup…
Rant: Manipulative Website Email Popovers Look Like Backhanded Ransom Notes 🖕
Okay, so we’re all sick of full screen pop up dominators on websites begging for email subscribers. Right? Let’s rant…
“Youtility” by Jay Baer (Book Review) 📘
Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads 🥸
Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…
Return of The Apprentice: Lord Sugar Still Milking BBC & Flogging SEO
Popular BBC business soap opera The Apprentice returns as series 12 and Alan Sugar treat us to more tedious TV. It’s Big Brother in pinstripe and enough is enough…