Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
Innovation
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
“Tribes” by Seth Godin (Book Review)
“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
“Purple Cow” by Seth Godin (Book Review)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
5 Ways to Make Your Small Business Look Bigger
There are a few creative ways to use technology and resources to improve the perception of our operation. We can apply a more professional veneer…
Local Business Content Marketing Ideas
A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…
Peter Parker, Marketer
How could Peter Parker use his superhero alter ego for legal profit? Modern technology, cool design and genius marketing could keep Spider-Man minted…
“Poke The Box” by Seth Godin (Book Review)
When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…
The Long Term View on Digital Marketing
With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…
Create a Twitter Automatic Voucher Code System
Using Twitter and the Twitter API you can customise their website embedded widgets feature and turn it into a DIY voucher code display system…