Search engine optimisation (SEO) is evolving (or is that mutating?) once more as generative AI answer engines like ChatGPT and Perplexity eat someone’s lunch.
SEO
Cream of the Crap: How Fake Reviews, Bad Businesses and Dangerous Products Rise to the Top 💣
The UK and USA consumer market regulators plan to take action against the dangers of bogus ratings, but how did fake online reviews gain such a foothold?
Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
Google Security Smackdown: Websites Without HTTPS Will Suffer 🔓
Following several years of communiqué, Google has pushed the button and decreed all websites must become “secure” and adopt https. If your site visitors use Chrome, pay attention…
Argh! Why Does Google Delete Genuine Business Reviews? 🤖
Google deletes genuine “My Business” reviews by real customers. The frustration is incredible. Can the reviews be restored? Let’s find out…
Pssst! 16 Sneaky Snooping Tools for Spying on Competitors
Take advantage of these free online tools and dig up data on on business competitors. Set up a digital stakeout and discover what your rivals are doing online…
5 Big Benefits of Using a Virtual Office Address for Your Home Business
Are you running your small business from home? Would you like to project a better outward image? Try using a virtual office address to save money and look good…
Overwhelmed by Web Design? Use This 10 Step Project Checklist and Stay in Control
Are you a web design client or consultant? Do you need to track project progress? This website checklist is a coherent action plan for setting priorities and better managing your time…
Boost Your Biz Using Local Web Directory Listings
In this 10 minute video I demo the value of free online business listing directories for the purpose of publishing your business information to be discovered by search engine users…
What I Learned as a Google Search Engine “Rater” 🔍
In 2008 I worked for an Irish technology company contracted by Google to perform search engine testing. Did I learn anything important about SEO?
Plan Your Website On Page SEO: Free Excel Template 🚧
The next time you build, develop or SEO a website, consider using this handy free Excel spreadsheet document designed to help organise on page data…
Seriously? The European Parliament Want to Ban Hyperlinks?
In June 2015 the European Parliament take a vote on a copyright policy report to stop webmasters freely linking to or sharing content across the web…
Web Designers: Create Community Websites to Promote Your Services
A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…
Is Social Media a Sinking Ship? 🌀
The search engine advantages that came from using the Google Authorship rich snippet markup are null and void after Google decided to change the technology…
Google Plus Brand Page Backlink Tips
Are you using a Google Plus Brand page? Make sure you’re getting the most out of it for potential referral traffic to your website and other social channels…
The Power of Google Plus for Local Businesses
Social media sites are continuing to gain influence in Google’s ranking algorithm. Naturally, Google favour their own Google Plus social tools in search results…
Increase eBay Feedback and Search Engine Ranking
Here’s a technique many eBay sellers use to quickly increase feedback. The positive reciprocation between sellers/buyers helps them stand out in product listings…
Domain Squatting: Buy & Keep the Best URLs 🔮
If you run a small business in a local community, consider buying keyword rich URLs for uncompetitive online spaces and building a web property around it…