Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
Technology
“Six Pixels of Separation” by Mitch Joel (Book Review) 📘
Published in 2009, Six Pixels of Separation shines a light on the digital space and holds up successful examples of the use of online channels for business…
Need a Break? My Technology Burn Out & Reset
As of October 2015, I am recovering from general fatigue and a dead PC motherboard. Technology burnout is real and it’s coming to get you…
Podcast Beginner? Experiment with Soundcloud, Free
Podcasting is effective, passive and low cost marketing. Get started for free with SoundCloud and reach your audience in the audio format…
5 Ways to Make Your Small Business Look Bigger
There are a few creative ways to use technology and resources to improve the perception of our operation. We can apply a more professional veneer…
Peter Parker, Marketer
How could Peter Parker use his superhero alter ego for legal profit? Modern technology, cool design and genius marketing could keep Spider-Man minted…
The Long Term View on Digital Marketing
With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…
How to Set Up QR Code Tracking 📊
Are you using QR codes on leaflets, flyers, business cards and other materials? Discover how to track the number of scans/visits on your QR code URL…