Last month Yell.com emailed me promoting their website services, despite having told them to delete my contact data and send no more marketing communications. After hearing nothing from them for a few years, I received this this email in November 2017, which irritated me because we’re just months away from the GDRP (May 25th 2018), which is […]
“Youtility” by Jay Baer (Book Review)
Thanks to pixels and psychological tact, the classic advertising model has been superseded by marketing based on being useful and helping people, says Jay Baer in his book Youtility…
“How to Win Friends and Influence People” by Dale Carnegie (Book Review)
The greatest book ever written on human relations deserves the attention of anyone running a business. Persuasion and influence is priceless yet the book is inexpensive…
DIY Excel Customer Management Database (EU Requirement)
Small Businesses are advised to keep sales/enquiry records in a spreadsheet as part of their customer management activities…
Increase eBay Feedback and Search Engine Ranking
Here’s a technique many eBay sellers use to quickly increase feedback. The positive reciprocation between sellers/buyers helps them stand out in product listings…
Increase eBay Clicks With YouTube Videos
If you’re selling an item on eBay, think about filming a video of the item with and uploading it to YouTube. Most mobile phones have a camera so it’s achievable…