Search engine optimisation (SEO) is evolving (or is that mutating?) once more as generative AI answer engines like ChatGPT and Perplexity eat someone’s lunch.
Content
“Fucking Good Content” – Dan Kelsall (Book Review) 📘
This short, funny book is a reality check, pattern interrupt and life-saving antidote to all the ineffective, eye-rollingly bad marketing vomited into our minds.
Small Businesses Finally Start Marketing… and All It Took Was a Global Pandemic 🏁
During COVID lockdowns, many small businesses stumbled across effective marketing strategies as a direct result of trying to stay altruistically relevant.
Don’t Be a Boring Bastard! Use Your Business Website “About” Page to Build Trust with Prospects 🥰
Don’t allow your business website “About” page to be a predictable romp through all the cliches we’ve seen before. Leave out the bragging and chest beating. Do this instead…
“Don’t Make Me Think: Revisited” – Steve Krug (Book Review) 📘
A person of average technical ability must be able to navigate your website easily. This is required reading for anyone wanting to create a better experience for their visitors…
17 Detailed Twitter Tips for Hosting a Successful Tweet Chat
Are you a social media manager or small biz owner developing a Twitter community? In this instruction guide, I reveal my best tips for hosting an amazing tweet chat…
Overwhelmed by Web Design? Use This 10 Step Project Checklist and Stay in Control
Are you a web design client or consultant? Do you need to track project progress? This website checklist is a coherent action plan for setting priorities and better managing your time…
Automatically Post Any RSS Feed to Twitter via Sniply and TwitterFeed
Here’s a novel way to use free social tools to add an extra dimension to your Twitter content curation. The system uses Sniply and Twitterfeed…
Web Designers: Create Community Websites to Promote Your Services
A good way to promote your local website design business is to create a website providing something of value or that solves a problem in the community…
Local Business Content Marketing Ideas 🍎
A local business should be thinking of how to connect with customers instead of broadcasting. If your product/services are as good as you believe, prove it…
The Long Term View on Digital Marketing
With Google’s ongoing search algorithm updates/penalties the emphasis for internet marketing is on content, sharing, value, sociability, engagement, and community…
Small Business Website – DIY Vs Pro ⚖️
There’s no question about it: a website is essential for any small business. If you don’t exist on the web, you’re creating unnecessary inconvenience…