If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.
Advertising
Magazine Advertising Scam: Rogues Impersonate Crime Prevention Officers 🤥
Fraudsters are impersonating the police and telephoning self-employed people to sell advertising in a fake crime prevention magazine. They claim to be partnered with Trading Standards.
Magazine Advertising Scam: Bogus Children’s Cancer Charity Misleading Small Businesses 🤥
Don’t be misled by this classic magazine advertising scam in which small businesses seeking exposure are hoodwinked by ruthless rogues claiming to be running a real charity. This particular operation is called “Kids for Life”. It was heavily criticised on an edition of BBC Radio 4’s “You and Yours”.
Warning: Dubious Web Industry “Regulator” Selling Questionable Business Leads 🥸
Hold on to your lunch money. There’s a UK internet business lead generator outfit operating under false pretenses and making misleading claims…
Browser Ad Blockers are Destroying Website Functionality and Killing Content 🛑
While the blocking of aggressive advertising in web browsers is common, the side effects are that overzealous ad blockers damage core website functionality and mute genuine content…
“Purple Cow” by Seth Godin (Book Review)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
Is Offline Marketing Still Relevant in a Digital World?
While more of us continue to spend time on mobile devices or desktop computers, is it still worthwhile for businesses to invest in offline media?
Peter Parker, Marketer
How could Peter Parker use his superhero alter ego for legal profit? Modern technology, cool design and genius marketing could keep Spider-Man minted…
DIY Laminated Printed QR Code 🖨️
Here is a low cost method for experimenting with printed weather proof QR codes to promote a local product or service on a website…