Diversify your business marketing strategy beyond the social media “rug pull” to safeguard yourself from those predictably uncertain Big Tech changes.
Last year I used Tinder to investigate romance scammers tugging at the purse strings of besotted would-be partners. After publishing the findings, a Hong Kong woman offered to help victims reclaim lost monies. What happened next was sad and exhausting.
It’s possible for competitors to maliciously edit your public Google and Facebook business information listings. These attempts by rivals to mislead your customers could be happening right under your nose and you might not even notice.
If you’re thinking of running paid social media ad campaigns, be prepared for trolls. Although their intent is to derail and undermine, the spotlight will be on you more so than usual.