“Tribes” by Seth Godin has earned cult status among niche marketers and makes a strong argument for building movements by connecting with like-minded individuals…
Seth Godin
“Purple Cow” by Seth Godin (Book Review)
Broadcast driven campaign advertising is dead. Mass markets are saturated. Production innovation and niche marketing is alive and well. Are you a Purple Cow?
“Poke The Box” by Seth Godin (Book Review)
When was the last time you did something for the first time? “Poke the Box” is Seth Godin’s challenge to be more experimental and less afraid of failure…