SEO: Off Page Criteria (Storify timeline)
Q1. Off-page SEO once referred to link building & keyword ranking. Today it’s more about online reputation. Agree/disagree?
Q2. Reviews, testimonials, likes, shares & comments are off-page traffic drivers, but is there any effect on website ranking?
Q3. “Write good content & others will link to it.” Really? Is it enough to sit around waiting for other sites to give links?
Q4. Local search is heavily swayed by customer reviews, including ranking of web properties & conversion. Are you using it?
Q5. Would SSL (the green browser padlock) be considered off-page, seeing as it is a third party signed security verification?
#SmallBizHour Introduction & Discussion
Recorded by Small Biz Geek on March 21st, 2016
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Recorded by Small Biz Geek on June 7th, 2016