Copywriting (Storify timeline)
Q1. In what way are you using the power of the written word – or “copy” – in your business marketing?
Q2. Effective copywriting (like tabloid headlines) often solicit an emotional response. Is this morally wrong?
Q3. The conventional wisdom for copy is to eliminate latin origin words and use anglo saxon words. Why?
Q4. Certain words sell. For example: “Free”, “Easy”, “Fast”, “You”, “Results”, “Now” – What others are there?
Q5. Beside greed and aversion, what other behaviour motivates a consumer to buy an idea, product or service?
#SmallBizHour Introduction & Discussion
Recorded by Small Biz Geek on March 21st, 2016
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Recorded by Small Biz Geek on June 7th, 2016