Public Relations (Storify timeline)
Q1. What is the aim of public relations?
Q2. Public relations involves free, editorial coverage of a business. How can we position ourselves to gain such exposure?
Q3. What media types does public relations fall under besides TV, newspapers and radio?
Q4. The idea of “authenticity” is to have less “spin” and “stage management”. How do we communicate our “real selves”?
Q5. Social media sentiment can quickly turn against brands/individuals. What examples are there of soured public relations?