Are you monitoring the web for mentions of your name, brand, or related content? Do you know what people are saying about a particular subject, event or service?
Wouldn’t you like to be informed about breaking news so you can use any window of opportunity that presents itself?
Talkwalker Alerts is a free service that emails you when particular keywords of your choosing are used online.
Google Alerts is rumoured to be “going away”, as many of their services do, so I was pleased to discover a replacement tool which performs a similar function.
“Listening” to the web with an alerts service like Talkwalker has competitive advantages.
Suppose you’re wanting to pay attention to competitors in your space, or attend industry events, meetups etc.
Or perhaps you just want to know about the local music scene! The screenshot below is an example of some results I received in my inbox:
Get Specific Results
What I like is the ability to use boolean operators to specify additional criteria for your keywords. Boolean Operators are conjunction words (AND, OR, NOT or AND NOT) used to create conditions in a keyword search query.
Take the following example of boolean operators in Talkwalker alerts. Note how these conjunctions are eliminating results from my own website but also only scanning for UK based results relating to “WordPress Derby”…
“wordpress derby” AND (-site:”http://www.smallbizgeek.co.uk”) AND (sourcecountry:uk)
In the above example I am excluding mentions of “WordPress Derby” from www.smallbizgeek.co.uk as well as excluding results from, say, Derby in Connecticut or Derby in Kansas, USA.
I want specific results. Using detailed search queries produces alerts that are more focused.
You can discover what types of search queries are supported on this page about Talkwalker search queries from their knowledge base.