Copywriting (Storify timeline)
Q1. In what way are you using the power of the written word – or “copy” – for your small business?
Q2. Effective copywriting (like tabloid headlines) often solicits an emotional response. Is this morally wrong?
Q3. Writers are advised to eliminate latin origin “academic” words and use anglo saxon “common” words instead. Thoughts?
Q4. Words sell. Example: “Free”, “Easy”, “Fast”, “You”, “Results”, “Now” – What others are there?
Q5. Is it true that greed and aversion are the two main motivators that compel a person to buy something?
#SmallBizHour Introduction & Discussion
Recorded by Small Biz Geek on March 21st, 2016
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Recorded by Small Biz Geek on June 7th, 2016