Branding (Storify timeline)
Q1. Branding is not a colour, logo or strapline but an implicit promise & set of expectations made to customers. Thoughts?
Q2. Your brand is derived from who you are, who you want to be and who people perceive you to be. So… who on earth are you?
Q3. A logo communicates a brand through the visual language of graphic design. Can you cite/share any good examples of this?
Q4. Does bad language & shock value have a place in business branding or must everything be squeaky clean all the time?
Q5. Do you have design templates and brand standards for your marketing materials across your business?